Business Philosophy

Herron was founded in 1958, during the early development of the research profession and has grown with the basic concepts of “Do it Right” and “Be the Best”!

A Note from the President:

I like to think of Herron as a boutique research firm. We are so much more than the typical “cookie cutter” facility. The personal touch, attention to detail and experienced staff, allows us to excel in client satisfaction. This is proven by repeat business and new client referrals.

Our active participation in research related organizations provides our clients the benefit of up-to-date procedures with current technology and sophisticated facilities. As members of the Marketing Research Association we regularly attend educational conferences focused on training and research trends. Our GroupNet partnership provides the opportunity to interrelate and share experiences with other independently owned research companies. Like us, many of these qualitative firms are rated among the “best in the world” by the Impulse Survey of Focus Facilities.

Above all, I feel our biggest asset is our staff. We have built a strong foundation with several department managers boasting over 12 years of service. We have a positive environment, allowing individuals to be the best they can be with the confidence of a strong team to support them.

When you entrust us with a project you will experience the difference. To put it simply, we care.

- Sue McAdams