The Idea Center®: Built for Tomorrow’s Research Needs

The Idea Center® is a specially designed and equipped facility for research and innovation with oversized creativity focus suites, located in the northwest suburbs of Indianapolis.

The Idea Center® Facility Amenities

  • 12’5” ceilings
  • 41” wide doors
  • Loading dock
  • Client phone booths
  • High speed wireless Internet access
  • Grommets
  • Usability lab
  • Client lounges
  • Catered meals specially prepared by our staff
Focus Group SuitesCentral Location Testing / Multipurpose
Commercial Test KitchenViewable Residential Kitchen
“I wanted to let you know how pleased we were with our experience at The Idea Center(R) and with Herron Associates. You and your staff made the entire experience very enjoyable and productive ... The Idea Center(R) is a great facility and we look forward to returning in the future. Thank you very much for a terrific experience!”
– Greg Venable, Delphi Electronics and Safety