The Idea Center®: Built for Tomorrow’s Research Needs

The Idea Center® is a specially designed and equipped facility for research and innovation with oversized creativity focus suites, located in the northwest suburbs of Indianapolis.

The Idea Center® Facility Amenities

  • 12’5” ceilings
  • 41” wide doors
  • Loading dock
  • Client phone booths
  • High speed wireless Internet access
  • Grommets
  • Usability lab
  • Client lounges
  • Catered meals specially prepared by our staff
Focus Group SuitesCentral Location Testing / Multipurpose
Commercial Test KitchenViewable Residential Kitchen
“... the groups went exceptionally well yesterday and ... the clients thought the groups were very informative. I realize that the [group] was difficult to recruit, but in the end it was a great group. Thank you for the professionalism you all provided and for keeping the communication flowing. You are all so wonderful to work with! Please pass on my sincere appreciation to everyone who ensured the success of these groups. By the way, the clients couldn’t rave enough about your facility; from the room layout, to the extra large viewing area, food etc. – they were all very impressed and are happy to be able to use your facility again! ”
– Karen Schmutz, Zeldis Research Associates