The Idea Center®: Built for Tomorrow’s Research Needs

The Idea Center® is a specially designed and equipped facility for research and innovation with oversized creativity focus suites, located in the northwest suburbs of Indianapolis.

The Idea Center® Facility Amenities

  • 12’5” ceilings
  • 41” wide doors
  • Loading dock
  • Client phone booths
  • High speed wireless Internet access
  • Grommets
  • Usability lab
  • Client lounges
  • Catered meals specially prepared by our staff
Focus Group SuitesCentral Location Testing / Multipurpose
Commercial Test KitchenViewable Residential Kitchen
“Please thank your team for me for all of their hard work on the catalog ethnographic study we completed this week. I'm very pleased with the learning and the respondents were great. From the recruiting (which I know was challenging) to the directions and maps to the trekking from house to house taking notes, your team did an outstanding job. Thanks to all of you! I look forward to working with Herron again in the future.”
– Brad Bennett, B. Bennett Company